How to Attract More Buyers
Once you've chosen a Berkshire Hathaway Verani listing agent and your property has been placed on the market, one of your agent's key responsibilities is to strive to attract as many potential buyers as possible by utilizing the multitude of valuable resources that are available today. It's important for your agent to explain what the marketing process entails and how it is administered so you have a full understanding of what to expect. The World Wide Web combined with access to multiple websites and a variety of internet options provide broad reaching venues that expose your property to a vast number of buyers in a very short period of time.
The Multiple Listing Service (MLS) is still king
Your real estate agent should have your home posted on the Multiple Listing Service (MLS) before a for sale sign even goes up in your front yard. This Service provides a comprehensive central database where all licensed real estate agents who are members of a particular MLS can post their listings so other member agents are able to share your listing information with potentail buyers. In other words, every member agent in your region will have access to your listing and will have an open invitation to bring potential buyers to see view your home. The MLS is extremely beneficial for promoting the sale of your home since it taps into a large supply of interested buyers who otherwise may not have ever known your listing existed. Remember, the greater the buyer exposure, the more likelyhood your your agent will be able to sell your home in a shorter period of time and potentially at a price at or above your expectations.
Your posted listing information will include important data about your home, such as; number of rooms, square footage and details like a new kitchen or hard wood flooring, etc. A good agent will also upload a multitude of quality photos along with a brief text discription highlighting a property's positive attributes in the hope of attracting the interest of as many buyers as possible.
As you may have guessed, agents searching the MLS database on behalf of their buyers, pay close attention to homes that have been recently placed on the market, which usually results in a flurry of buyer activity. Furthermore, as soon as a listing hits the MLS it's instantly circulated via email through the automatic listing update service the majority of buyers utilize today. Your listing data is also circulated among all member third party websites such as Redfin, Zillow, Realtor.com, Real Estate Company and Agent Sites, etc.
Even with a wealth of online photos and access to virtual tours, giving buyers the opportunity to physically tour your home and picture themselves living there is a key sales component. There are a variety of ways your listing agent will draw buyers and buyers’ agents through the front door for a viewing tour.
- Your agent may offer an office preview to introduce your house to other agents working in the same office prior to listing. In other words, all the agents from your agent's listing office in a group tour your home at the same time in the hope of matching it to one of their potential buyers. This practice is not as common as it once was.
- A broker open house is very similar to an office preview, except it is open to all the members of the regional multiple listing service. This type of open house is generally done just after your home goes public.
- Your agent may request to do a public open house in the early stages of your listing. This creates word-of-mouth advertising and attracts a pool of potential buyers, in the hope of generating offers. If your home doesn't sell quickly your agent may request to host additional open houses.
In addition to previews, open houses, and the MLS, your listing agent has access to a variety of print and online advertising opportunities. Ads may feature just your property or your property in a group of listings. While this type of advertising may draw attention to your listing, it usually does not sell your house directly. Keep in mind, the internet and it's far reaching capability is now the advertising king for real estate while print advertising is quickly becoming a thing of the past.
The Berkshire Hathaway Agent Difference
In addition to the strategies listed above, when you choose to go with a Berkshire Hathaway Verani agent, you access a host of exclusive marketing resources designed to give you maximum exposure to buyers so your home will likely sell more quickly.
- Verani.com & msimpsonrealestate.com: With over 60,000 visitors every month, the Verani and agent websites deliver valuable detailed information to homebuyers. In addition to detailed descriptions, photos, and school reports, these websites offer visual and guided online tours and instant appointment requests. They also make it simple for buyers to set up profiles, save searches, sign up for email updates, and more.
- Customer Relationship Management (CRM) System: Verani's CRM is an exclusive lead management system developed so your real estate agent has immediate access to a property inquiry, giving your agent the ability to promptly be in contact with the potential buyer about your home, in many cases while they are still online. Verani also invests a great deal of time and effort in agent training to ensure online customers and their inquiries are handled effectively. With this system, inquiry information is captured so your agent has a much better chance of reeling in potential buyers.
- Extensive online reach: As soon as your listing hits Verani's website the property information is fed directly to the major home search websites, including Homes.com, Trulia.com, Zillow.com, the Berkshire Hathaway HomeServices national web portal service, and Realtor.com. All Verani's listings on Realtor.com are enhanced "showcase" listings, therefore your property will likely attract more buyer interest simply as a result of the top-quality display.